BusRank Privacy Policy
Effective Date: December 14, 2023
This Privacy Policy describes how BusRank and its related companies and affiliates (collectively "BusRank", "we", "our" or "us") collects, uses, and shares information about you when you access our website at www.busrank.com (the "Site"), use our mobile application, or otherwise engage with us.
Information We Collect
We only collect information about you if we have a reason to do so–for example, to provide our Services, to communicate with you, or to make our Services better.
We collect information in the following ways:
Information You Provide to Us: We collect information you provide to us directly when you use the Site or Services. This includes:
- Account information like your name, address, email address and telephone number if you register for a BusRank account
- Payment information like your credit/debit card number and billing address when you sign up for a paid subscription
- Feedback, reviews, survey responses or suggestions you share
Automatically Collected Information
We also automatically log information about you:
- Usage Information: We log information about your use of the Site or Services, like access times, pages viewed, links clicked, files downloaded, searches, and interactions with other users.
- Device Information: We collect information about the device you use to access the Site or Services, including your IP address, unique device identifier, browser type, operating system, mobile network carrier, connection speed and type (WiFi or cellular).
- Location Information: We derive a rough location estimate from your IP address. With your consent, we may collect precise geo-location data from your device.
- Cookies and Tracking Technologies: We use cookies, web beacons, unique IDs, embedded scripts, and similar technologies to recognize you when you return to the Site and Services, provide relevant advertising, track usage trends to improve the services we provide, and collect information as described in our Cookie Policy [linked here].
Google Analytics:
We use Google Analytics to help analyze how users interact with our website. Google Analytics uses cookies and similar technologies to collect and store information about website usage, such as IP addresses, browser type, internet service providers, referral data, time spent on the Site, pages visited, frequency of visits, type of operating system or device, location data.
We use the information to summarize usage trends, help us improve our Site and Services, and understand if our advertising is effective or not.
You can read about how Google collects and processes data using Google's Privacy Policy and Terms of Service.
Information from Third Party Services
We may obtain additional information about you from third party services like social media platforms or background check services. The information we obtain varies by service but may include demographic data, information about your interests, publicly-visible profile information, compliance data or other due diligence details.
How We Use Information
We use information about you for various purposes, including to:
- Provide, update and improve our Services
- Process transactions and send related information including purchase confirmations and invoices
- Communicate with you about our Services or your account
- Personalize content and experiences that may be of interest to you
- Perform analytics, troubleshoot issues and improve the Services
- Protect against fraud, spam, abuse and infringement
Cookies and Tracking Technologies
We and our third party service partners use cookies, clear GIFs/pixel tags, JavaScript, local storage, log files, unique identifiers, location data and similar technologies to automatically collect and store information to provide, analyze and improve our services. You can review our Cookie Policy here [linked] for details on these technologies and to learn how to control the usage of the information collected.
How We Share Information
We only share information about you with your consent or to perform the Services you have requested. We share it with the following types of third parties:
Service Providers: We share information with third party companies and individuals we collaborate with or hire to process information on our behalf to provide the Site and Services. For example, we work with companies to host the Site, process payments, conduct surveys or run special promotions.
Legal and Law Enforcement: We may share information about you (i) if we believe disclosure is reasonably necessary to comply with any applicable law, regulation, legal process or governmental request; (ii) to enforce our agreements, policies and Site terms of service; and (iii) to protect the security and integrity of our Site and Services, and customers.
Business Transfers: If we are acquired by or merged with a third party entity, or if we liquidate our company assets, we reserve the right to transfer your information to continue providing services to you.
Aggregate Information: We share aggregate usage metrics like total visitors, traffic and demographic patterns with third parties for marketing, advertising, analytics or research purposes.
Your Choices & Rights
You have choices when it comes to how your data is collected and used.
- Cookies: You can review and disable cookies and tracking tools through your browser settings.
- Device Permissions: You can manage data collection features like location services through your device permissions settings.
- Targeted Advertising: You can opt out of targeted advertising services provided by members of the Network Advertising Initiative or the Digital Advertising Alliance.
- Email Unsubscribe: You can unsubscribe from marketing emails we may send by clicking the link included at the bottom of the email.
Under California and EU data protection laws, you have rights with respect to your personal data, including:
- Access to or deletion of your data
- Objection to certain processing
- Rectification of data that is inaccurate or incomplete
- Restrictions on data processing
- Data portability (in certain circumstances)
To make a request, please contact us using the contact details provided at the end of this policy.
Retention
We retain personal data for as long as necessary to provide the Services, fulfill the transactions you have requested, or for other purposes like complying with our legal obligations, resolve disputes, maintain security or prevent fraud and abuse. Because these needs can vary for different data types, retention times vary.
Contact Us
If you have any questions about our privacy practices or this policy, please contact us at busrank.com
Changes to this Policy
We may modify this Privacy Policy from time to time. If we make any changes, we will notify you through the Services or by other direct communication.
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